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Ivanka Trump
36%

Ivanka Trump

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The 1635th most popular and the 35th most famous all-time person
Ivanka Trump (Brand)
27%

Ivanka Trump (Brand)

Brand
The 110th most popular and the 37th most famous clothing & footwear brand
Paul Anka
44%

Paul Anka

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The 17th most popular and the 17th most famous jazz music artist
Franka Potente
20%

Franka Potente

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The 440th most popular and the 459th most famous contemporary actress
Serge Ibaka
16%

Serge Ibaka

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The 67th most popular and the 59th most famous contemporary basketball player
Sri Lanka
28%

Sri Lanka

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The 82nd most popular and the 118th most famous country
Vanna White
55%

Vanna White

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The 8th most popular and the 43rd most famous contemporary tv personality
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Entertainment & celebrity

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  • Article

    Comedy drama “Our Friend” wins over audiences’ hearts

    Before viewing the trailer, about two in five (42%) respondents said they had not heard anything about Our Friend and just 12% said they were likely to see it. After tuning into the tear-jerking trailer, that number jumped to 43%.

    1 day ago
  • Article

    Trailer for “The Marksman” hits its target

    Prior to seeing the trailer, 21% of YouGov Direct respondents said they were somewhat or very likely to see The Marksman. After viewing the clip on the YouGov Direct Platform, 53% said they were now likely to see it, the highest level of post-trailer interest this week.

    9 days ago
  • Article

    Trailer for Jamal Khashoggi documentary “The Dissident” rises above the competition

    This eye-opening documentary was particularly appealing to Millennial and Gen Z audiences. Nearly two-thirds of respondents between the ages of 18 and 39 said they were somewhat or very likely to see the film post-trailer (64%).

    16 days ago
  • Article

    A standing ovation for “Ma Rainey's Black Bottom” trailer

    The most effective trailer of the week was for Chadwick Boseman’s final film, “Ma Rainey's Black Bottom.”

    about 1 month ago
  • Article

    ‘Silent Night’ and ‘All I Want for Christmas is You’ tie for America’s favorite Christmas song

    In a YouGov poll of 1,200 US adults, we asked America about their favorite Christmas songs. The results are in, and it's a tie between “Silent Night” (13%) and “All I Want for Christmas is You” (13%).

    about 1 month ago
  • Article

    Die Hard is NOT a Christmas movie, say Americans

    A recent YouGov poll of 1,200 US adults finds that 44% say “Die Hard” is not a Christmas movie.

    about 1 month ago
  • Article

    The most popular Christmas movies, according to Americans

    A YouGov survey of 1,200 US adults found that America’s favorite Christmas movie is "Home Alone."

    about 1 month ago
  • Article

    Amazon triumphs with the trailer for their new crime caper “I’m Your Woman”

    The most effective trailer of the week was for Amazon's new crime caper "I'm Your Woman."

    about 1 month ago
  • Article

    TIME Person of the Year: Were Joe Biden and Kamala Harris the right choice?

    Most Independents and Republicans believe Joe Biden and Kamala Harris were the wrong choice for TIME Person of the Year.

    about 1 month ago
  • Article

    The most popular Taylor Swift albums

    A majority (73%) of Americans who are “very familiar” with Taylor Swift’s music are interested in listening to Evermore when it is released at midnight.

    about 1 month ago
  • Article

    These consumers are listening to music on their game consoles. What apps are they using?

    As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.

    about 2 months ago
  • Article

    Trailer for Billie Holiday documentary “Billie” wows audiences this week

    The most effective trailer of the week was for “Billie,” a James Erskine-directed documentary which draws on previously unheard interview tapes to unravel the mysteries of the legendary jazz singer Billie Holiday.

    about 2 months ago
  • Article

    It’s drums up for the trailer for Amazon’s new film “Sound of Metal"

    Before viewing the trailer for Sound of Metal, just 10% said they were likely to see it. After tuning into the trailer, that number jumped to two in five users (40%).

    2 months ago
  • Article

    Netflix musical “Jingle Jangle: A Christmas Journey” is the most popular with viewers this week

    This week, the festive Netflix musical “Jingle Jangle: A Christmas Journey” was the most popular with YouGov Direct users.

    2 months ago
  • Article

    Trailer for prison thriller “The Informer” locks down the competition this week

    Not only did “The Informer” have the most effective trailer of the week, it was also the most popular with respondents

    3 months ago
  • Article

    Trailer for Netflix horror “His House” really jumped out at viewers this week

    The most effective trailer of the week belonged to Netflix’s new horror film “His House”. The flick follows a refugee couple as they struggle to adjust to their new life in an English town that has an evil presence lurking beneath the surface.

    3 months ago
  • Article

    Viewers were taken with Netflix’s period thriller “Rebecca” this week

    “Rebecca,” based on a 1938 novel of the same name, has the most effective trailer of the week.

    3 months ago
  • Article

    The trailer for the Liam Neeson crime thriller “Honest Thief” stole the show this week

    The most effective trailer of the week for a cinematic release belongs to crime thriller "Honest Thief".

    3 months ago
  • Article

    Trailer for comedy “The War with Grandpa” ties with “The Lie” for the most effective trailer

    The most effective trailer of the week for a cinematic release belongs to the boisterous kid-friendly comedy “The War with Grandpa”.

    4 months ago
  • Article

    Viewers get sucked into the trailer for Netflix comedy “Vampires vs. the Bronx” this week

    The trailer of “Vampire vs. the Bronx” slayed the competition in YouGov’s weekly trailer survey. This new Netflix film follows a group of teenagers who are forced to protect their neighborhood in the Bronx when a gathering of vampires invades.

    4 months ago

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