Before viewing the trailer, about two in five (42%) respondents said they had not heard anything about Our Friend and just 12% said they were likely to see it. After tuning into the tear-jerking trailer, that number jumped to 43%.

Prior to seeing the trailer, 21% of YouGov Direct respondents said they were somewhat or very likely to see The Marksman. After viewing the clip on the YouGov Direct Platform, 53% said they were now likely to see it, the highest level of post-trailer interest this week.

This eye-opening documentary was particularly appealing to Millennial and Gen Z audiences. Nearly two-thirds of respondents between the ages of 18 and 39 said they were somewhat or very likely to see the film post-trailer (64%).

The most effective trailer of the week was for Chadwick Boseman’s final film, “Ma Rainey's Black Bottom.”

In a YouGov poll of 1,200 US adults, we asked America about their favorite Christmas songs. The results are in, and it's a tie between “Silent Night” (13%) and “All I Want for Christmas is You” (13%).

A recent YouGov poll of 1,200 US adults finds that 44% say “Die Hard” is not a Christmas movie.

A YouGov survey of 1,200 US adults found that America’s favorite Christmas movie is "Home Alone."

The most effective trailer of the week was for Amazon's new crime caper "I'm Your Woman."

Most Independents and Republicans believe Joe Biden and Kamala Harris were the wrong choice for TIME Person of the Year.

A majority (73%) of Americans who are “very familiar” with Taylor Swift’s music are interested in listening to Evermore when it is released at midnight.

As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.

The most effective trailer of the week was for “Billie,” a James Erskine-directed documentary which draws on previously unheard interview tapes to unravel the mysteries of the legendary jazz singer Billie Holiday.

Before viewing the trailer for Sound of Metal, just 10% said they were likely to see it. After tuning into the trailer, that number jumped to two in five users (40%).

This week, the festive Netflix musical “Jingle Jangle: A Christmas Journey” was the most popular with YouGov Direct users.

Not only did “The Informer” have the most effective trailer of the week, it was also the most popular with respondents

The most effective trailer of the week belonged to Netflix’s new horror film “His House”. The flick follows a refugee couple as they struggle to adjust to their new life in an English town that has an evil presence lurking beneath the surface.

“Rebecca,” based on a 1938 novel of the same name, has the most effective trailer of the week.

The most effective trailer of the week for a cinematic release belongs to crime thriller "Honest Thief".

The most effective trailer of the week for a cinematic release belongs to the boisterous kid-friendly comedy “The War with Grandpa”.

The trailer of “Vampire vs. the Bronx” slayed the competition in YouGov’s weekly trailer survey. This new Netflix film follows a group of teenagers who are forced to protect their neighborhood in the Bronx when a gathering of vampires invades.