• Article

    How do Americans feel about brands changing racist names

    Some of America’s most long-standing brands are trying to move beyond simple statements about racial discord in the United States by changing their names and logos.Americans appear split on such changes.

    17 days ago
  • Article

    Is America ready to try on clothes again?

    According to data compiled by YouGov, 43 percent of Americans are somewhat or very comfortable trying on clothes at a store after the pandemic, while the same number (43%) said they are somewhat or very uncomfortable.

    25 days ago
  • Article

    Ad of the month US – Carvana

    Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.

    about 1 month ago
  • Article

    Three in 10 say they have been buying frozen foods more than usual since the start of coronavirus

    A separate YouGov survey from May finds that some Americans have adjusted their purchase habits toward canned and frozen foods. At least three in 10 say they have been buying frozen fruit or vegetables (30%) and frozen meats or seafood (30%) more frequently since the start of the outbreak.

    about 1 month ago
  • Article

    Who’s winning the COVID-19 streaming wars?

    America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.

    about 1 month ago
  • Article

    More Americans are buying up Fitbits

    Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.

    about 1 month ago
  • Article

    Is America going cashless?

    Fewer than half (46%) of Americans have been using cashless payments during the COVID-19 pandemic, according to a recent YouGov survey. The shift comes at a time when many essential businesses have stopped accepting cash or have migrated to online operations entirely.

    about 1 month ago
  • Article

    How Americans feel about the potential changes coming to air travel

    A YouGov survey fielded May 7-8, 2020 asked 1,432 Americans how they felt about the measures certain airlines have begun to implement and the steps that the industry is considering in light of the coronavirus (COVID-19) outbreak.

    about 2 months ago
  • Article

    Americans are gaming more than usual

    As Americans continue to adjust to the harsh new reality brought on by the pandemic, many seem to be looking to escape through video games, according to a YouGov survey of 1,175 individuals on the activities they’ve been doing more of since late-March

    about 2 months ago
  • Article

    Ad of the Month US - Quibi

    Quibi might be going after YouTube. Maybe Netflix Or cable TV. But one thing is clear: A lot of Americans have seen ads for the mobile streaming service in the last month.

    about 2 months ago