A woman taking her husband’s last name is the approach that Americans regard most positively and that majorities of men and women say they would opt for if they were to get married today.

While no single era earns universal praise, Americans generally view the Reagan Era, the Clinton Years, and the Postwar Baby Boom more positively than others.

Americans are more likely to view tattoos favorably than a decade ago. They’re also more likely to say men or women with tattoos can be attractive and that tattoos should be considered art.

53% of U.S. adults say Francis was a good pope, compared to only 15% of U.S. adult citizens who said Pope Benedict XVI was a good pope when he resigned in 2013.

Having a crush is the high school experience American adults are most likely (87%) to say they had, among the 50 asked about.

43% would be not at all willing to date someone who had opposing views on Donald Trump. Many say the same for the Capitol attack (39%), DEI (37%), abortion (37%), and gender roles (37%).

Women are more likely than men to have cried in many places, and are far more likely to say they’ve cried within the last day.

Men are more likely to value being accurate and funny; women prioritize being empathetic and polite.

Americans who live in rural areas are especially likely to have personal experiences with guns, to be gun owners, and to believe that the average American can be trusted with guns.

Americans are about evenly split between positive and negative views about the year so far for the country. Democrats are far more likely than Republicans to say 2025 has been a terrible year for the U.S.

People with a higher self-rated relationship quality are more likely to believe that "you just know when it’s the right person."

Out of more than 30 factors, the largest shares of Americans deem as very important trust, honesty, respect, open communication, and friendship (83%).

51% of Americans have in their homes at least one unoccupied bedroom. A new YouGov survey explored which demographics are more likely to have one or more spare bedrooms and what the rooms are being used for.

A new YouGov survey examines how Americans are feeling about consumer DNA tests. About one in five Americans have ever taken one of these tests, and many have found surprising information about their family history as a result.

A new YouGov survey explores which meal — breakfast, lunch, or dinner — Americans like the most, when they eat their meals, who they eat with, their most-loved and most-hated parts of meal preparation and what they’re doing while they eat.

First-date behaviors generally unacceptable include being dismissive to service staff, criticizing the other person's order, and frequently looking at your phone.

A new YouGov survey asked Americans if they would tell a close friend about a variety of potentially awkward situations or traits; 74% would tell a close friend if they thought that friend was in a toxic relationship.

Majorities of dog and cat owners have shared a bed with their pets, given them gifts, and prepared special meals for them.

Many Americans say that around the holidays, they feel stress or anxiety related to spending money, missing loved ones, crowds, and traffic.

While Americans agree on certain holiday etiquette rules — for instance, taking off the price tag before giving a gift, or not showing up to gatherings uninvited — other behaviors are far more divisive.