• Article

    Churches over bars: What Americans think should reopen

    Many state economies have emerged from COVID-19 dormancy, and almost as many are struggling to find the right mix of business support and disease management. The same goes for Americans, who have differing opinions on what parts of society should reopen and what should remain closed.

    21 days ago
  • Article

    Buick and RAM lead the pack as auto ads gain traction

    Automotive marketers have been navigating a dark and narrow road over the past several months during the Covid-19 pandemic. They have been attempting, in earnest, to respond to lingering anxieties while still attracting customers.

    23 days ago
  • Article

    Half of Americans have boycotted a brand

    In the age of consumer activism, every other American has used their wallet as a means of fighting back against a business.

    23 days ago
  • Article

    Half of America supports Redskins name-change

    Washington DC’s NFL team announced it will retire the Redskins name, responding to years of criticism that the moniker is offensive to Native Americans. About half of adults in the United States support the decision.

    24 days ago
  • Article

    How do Americans feel about brands changing racist names

    Some of America’s most long-standing brands are trying to move beyond simple statements about racial discord in the United States by changing their names and logos.Americans appear split on such changes.

    about 2 months ago
  • Article

    Is America ready to try on clothes again?

    According to data compiled by YouGov, 43 percent of Americans are somewhat or very comfortable trying on clothes at a store after the pandemic, while the same number (43%) said they are somewhat or very uncomfortable.

    about 2 months ago
  • Article

    Ad of the month US – Carvana

    Carvana has been reminding Americans that they can get their next set of wheels the same they get their groceries or recent Amazon purchase: delivered.

    2 months ago
  • Article

    Three in 10 say they have been buying frozen foods more than usual since the start of coronavirus

    A separate YouGov survey from May finds that some Americans have adjusted their purchase habits toward canned and frozen foods. At least three in 10 say they have been buying frozen fruit or vegetables (30%) and frozen meats or seafood (30%) more frequently since the start of the outbreak.

    2 months ago
  • Article

    Who’s winning the COVID-19 streaming wars?

    America may be seeking more live TV as streaming services offered by traditional television providers appear to be seeing a healthy boost in subscriber numbers.

    2 months ago
  • Article

    More Americans are buying up Fitbits

    Americans appear to be purchasing Fitbits during the pandemic at the same rate as this January, when many Americans were eager to adhere to New Year’s resolutions.

    3 months ago