Since the launch of Disney+, other parts of the House of Mickey have seen a lift in positive sentiment, including the Disney Channel and the Disney Store, according to YouGov BrandIndex. Buzz score gauges whether US adults are hearing positive or negative things about a particular brand.

The study surveyed parents of children aged 18 and younger who play video games on console ownership, gaming behavior in the household, and purchase intent for the 2019 holiday season.

Just under one in seven (15%) Americans will be bringing a real Christmas tree into their home this holiday season

Video games are due for a big holiday season. A YouGov survey from November 2019 shows that 40 percent of parents with children who play games expect to spend more on gaming gifts this year than they did last year.

Disney+ is the fairest of them all -- at least when it comes to advertising awareness.

A quarter of American parents are still paying off debt from last year’s holiday season.

More than half of Americans plan to buy gifts for others over the Thanksgiving shopping weekend, according to new YouGov data. .About a quarter plan to shop on one of the two major shopping days: Black Friday (27%) or Cyber Monday (24%)

On average, nearly a quarter (24%) of Americans do their holiday shopping in late November/early December around Black Friday and Cyber Monday, according to YouGov consumer data going back to 2015. In fact, 8 percent of Americans say they have shopped for some gifts on Black Friday and Cyber Monday.

The Great Streaming Wars of 2020 appear to be taking shape. But is there room for all the players?

For the second year in a row, the streaming giant has topped YouGov’s list of brands that generated the most positive Word of Mouth among US adults aged 18-34.