Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.

A large majority of Americans support the practice of social prescribing — connecting people to nonmedical activities such as dance — becoming a more regular part of American health care.

While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

Both the Civil Rights and Women’s Suffrage Movements are not only mostly supported but also viewed as mostly successful by the majority of Americans.

People with unfavorable opinions of socialism are more likely to say that socialism means welfare states, not collective ownership of the economy

As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

The critical role of social conservatives in the Republican Party is a staple of contemporary American politics. The rise of Rick Santorum in the Republican primary contest is compelling evidence of the power of this group. Recent polling conducted by YouGovUSA/Polimetrix offers several insights into the role social conservatives play ...

Everyday social interactions don't worry most Americans, but many admit to nerves before first dates and big speeches

Younger Americans have a much better view of socialism, and worse view of capitalism, than their elders

A new YouGov poll finds that 88% of Americans believe social media is at least somewhat responsible for the increase of depression among teenagers.

A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...

A majority of American and British consumers believe it is at least somewhat important for brands to have a clear point of view on social issues

A majority (85%) of Americans between 13 and 17 say they have at least one social media account.

Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.

New data shows that four in 10 US adults have altered their social media habits since the 2016 US presidential election

33% of Americans say the government should regulate how social media companies run political advertising

Picture a world where social media platforms cater to the preferences of their users. A recent YouGov poll asked Americans about their ideal platform, including how positively or negatively they view various settings and options.

New data from YouGov Profiles reveals that young people now think of social media as their primary source of news

Among self-identified people-pleasers, 32% believe they were socialized by others to be this way and 52% think it comes naturally to them.