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The 35th most popular and the 15th most famous social activity
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  • Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problemArticle

    Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problem

    A new YouGov survey explored how Americans feel about social media platforms and how those platforms regulate and display content. The majority of Americans are spending an average of at least an hour per day on social media.

    2025-01-31
  • Social issues: What 2024 voters want and which candidate they trustArticle

    Social issues: What 2024 voters want and which candidate they trust

    Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.

    2024-10-25
  • How much should doctors focus on the social determinants of health?Article

    How much should doctors focus on the social determinants of health?

    A large majority of Americans support the practice of social prescribing — connecting people to nonmedical activities such as dance — becoming a more regular part of American health care.

    2024-07-02
  • Socialism seen as the welfare state, not one party stateArticle

    Socialism seen as the welfare state, not one party state

    People with unfavorable opinions of socialism are more likely to say that socialism means welfare states, not collective ownership of the economy

    2016-05-04
  • AFFLUENThink: Social Media MavensArticle

    AFFLUENThink: Social Media Mavens

    As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

    2015-03-24
  • Social Conservatives in the Republican PrimaryArticle

    Social Conservatives in the Republican Primary

    The critical role of social conservatives in the Republican Party is a staple of contemporary American politics. The rise of Rick Santorum in the Republican primary contest is compelling evidence of the power of this group. Recent polling conducted by YouGovUSA/Polimetrix offers several insights into the role social conservatives play ...

    2012-02-28
  • Social confidence grows with ageArticle

    Social confidence grows with age

    Everyday social interactions don't worry most Americans, but many admit to nerves before first dates and big speeches

    2015-08-13
  • One third of millennials view socialism favorablyArticle

    One third of millennials view socialism favorably

    Younger Americans have a much better view of socialism, and worse view of capitalism, than their elders

    2015-05-11
  • Few Americans regularly use social-justice terms such as antiracism and toxic masculinityArticle

    Few Americans regularly use social-justice terms such as antiracism and toxic masculinity

    While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

    2024-11-19
  • Roughly a third of consumers globally engaged with social media ads more amid the pandemicArticle

    Roughly a third of consumers globally engaged with social media ads more amid the pandemic

    A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

    2021-03-19
  • The social voice of brands: How Americans and Brits feel about brands engaging with social issuesArticle

    The social voice of brands: How Americans and Brits feel about brands engaging with social issues

    A majority of American and British consumers believe it is at least somewhat important for brands to have a clear point of view on social issues

    2018-10-01
  • The social voice of brands: How US and UK consumers feel about brands engaging with social issuesArticle

    The social voice of brands: How US and UK consumers feel about brands engaging with social issues

    With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...

    2018-10-01
  •  Teens use these social media platforms the mostArticle

    Teens use these social media platforms the most

    A majority (85%) of Americans between 13 and 17 say they have at least one social media account.

    2019-10-25
  • The trailer for big tech documentary “The Social Dilemma” hooked viewers this weekArticle

    The trailer for big tech documentary “The Social Dilemma” hooked viewers this week

    Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.

    2020-09-11
  • Social media usage has shifted post-electionArticle

    Social media usage has shifted post-election

    New data shows that four in 10 US adults have altered their social media habits since the 2016 US presidential election

    2017-03-10
  • Americans would regulate social media’s use of personal informationArticle

    Americans would regulate social media’s use of personal information

    33% of Americans say the government should regulate how social media companies run political advertising

    2019-04-09
  • What Americans think about social media and mental healthArticle

    What Americans think about social media and mental health

    A new YouGov poll finds that 88% of Americans believe social media is at least somewhat responsible for the increase of depression among teenagers.

    2023-03-12
  • Social media overtakes television as news source for millennialsArticle

    Social media overtakes television as news source for millennials

    New data from YouGov Profiles reveals that young people now think of social media as their primary source of news

    2016-09-16
  • What Americans think about free speech and its consequencesArticle

    What Americans think about free speech and its consequences

    Americans are more likely to say the government is the biggest threat to free speech than that social media companies are.

    2025-02-09
  • Voters think social media companies have too much influence on the news people read Article

    Voters think social media companies have too much influence on the news people read

    Republicans see social media firms as biased against people on their side of the political divide

    2020-10-21
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  • Approval of Donald Trump, recession fears, financial anxiety, and grading universities: May 2-5, 2025 Economist/YouGov PollArticle

    Approval of Donald Trump, recession fears, financial anxiety, and grading universities: May 2-5, 2025 Economist/YouGov Poll

    Findings from the latest Economist/YouGov poll about Donald Trump's job approval, economic fears, and grades and ideological scores for top universities.

    about 2 months ago
  • Most American workers say their jobs make meaningful contributions to the worldArticle

    Most American workers say their jobs make meaningful contributions to the world

    62% of U.S. adult workers say their jobs make a meaningful contribution to the world, while 20% say their jobs don't.

    2 months ago
  • Trump job approval, the economy, stocks, tariffs, taxes, and the budget: April 13-15, 2025 Economist/YouGov PollArticle

    Trump job approval, the economy, stocks, tariffs, taxes, and the budget: April 13-15, 2025 Economist/YouGov Poll

    This week’s Economist/YouGov Poll covers Donald Trump's job approval, the economy, the stock market, tariffs, taxes, and the Republican budget proposal.

    3 months ago
  • Two-thirds of Canadians consider the U.S. to be unfriendly or an enemy and 61% say they have started boycotting American companiesArticle

    Two-thirds of Canadians consider the U.S. to be unfriendly or an enemy and 61% say they have started boycotting American companies

    Only 25% of Canadians now consider the U.S. to be an ally or friendly, down 8 percentage points from February 2025.

    3 months ago
  • Trump's declining popularity, tariff reactions, a third term, and the economy: April 5-8, 2025 Economist/YouGov PollArticle

    Trump's declining popularity, tariff reactions, a third term, and the economy: April 5-8, 2025 Economist/YouGov Poll

    This week’s Economist/YouGov poll covers Trump's declining job approval, his tariffs, their economic impact, the possibility of a third term, and assessments of inflation and the economy.

    3 months ago
  • Majorities of Democrats and Republicans agree that the middle class pays too much in taxesArticle

    Majorities of Democrats and Republicans agree that the middle class pays too much in taxes

    About two-thirds of Americans believe the wealthy pay too little in taxes. Very few say the same about the middle class or the poor.

    3 months ago
  • What do Americans think money can and can't buy?Article

    What do Americans think money can and can't buy?

    While many say money can purchase political influence, social status, and fun, far fewer think it can secure other qualities, including morality, humor, or intelligence.

    3 months ago
  • More Americans want to drop the penny than to save itArticle

    More Americans want to drop the penny than to save it

    42% of Americans strongly or somewhat support eliminating the penny, while 30% oppose this

    3 months ago
  • Donald Trump's economy, Republican unity, Ukraine, and education: March 9-11, 2025 Economist/YouGov PollArticle

    Donald Trump's economy, Republican unity, Ukraine, and education: March 9-11, 2025 Economist/YouGov Poll

    This week’s Economist/YouGov poll covers bearish economic views, Republican unity and rare dissents with Trump, the war in Ukraine, and education.

    4 months ago
  • Many Americans and Canadians say higher U.S. tariffs hurt both economies; half of Canadians boycott U.S. companiesArticle

    Many Americans and Canadians say higher U.S. tariffs hurt both economies; half of Canadians boycott U.S. companies

    Americans and Canadians differ sharply in their view of each country's relation to the other: Only 6% of Americans view Canada as unfriendly or an enemy, while 50% of Canadians view the U.S. this way.

    4 months ago
  • Do Americans think AI will have a positive or negative impact on society?Article

    Do Americans think AI will have a positive or negative impact on society?

    A new YouGov survey finds that an increasing share of Americans are using AI tools, but many still don't trust the technology. Older Americans are particularly likely to worry about the impact of AI.

    6 months ago
  • YouGov acquires YabbleArticle

    YouGov acquires Yabble

    YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

    9 months ago
  • What Americans think about the U.S. economyArticle

    What Americans think about the U.S. economy

    Get the latest polling data from weekly Economist/YouGov surveys about the U.S. economy

    9 months ago
  • Americans prefer more, not less, regulation of dozens of major industriesArticle

    Americans prefer more, not less, regulation of dozens of major industries

    Support for increased regulation is high for many industries, including AI, pharmaceuticals, social media, firearms, and health insurance.

    10 months ago
  • Ahead of rate cuts, fewer Americans were expecting rising inflationArticle

    Ahead of rate cuts, fewer Americans were expecting rising inflation

    Just before the Federal Reserve cut interest rates by half a percentage point, one in five Americans still expected interest rates to continue to rise in the near future.

    10 months ago
  • About half of working Americans believe AI will decrease the number of available jobs in their industryArticle

    About half of working Americans believe AI will decrease the number of available jobs in their industry

    This figure has steadily risen, from 29% in March 2023. Among employed Americans who think the U.S. job market is bad, 58% think AI advances will decrease the number of jobs in their industry.

    10 months ago
  • The election, the economy, and child tax credits: August 4 - 6, 2024 Economist/YouGov PollArticle

    The election, the economy, and child tax credits: August 4 - 6, 2024 Economist/YouGov Poll

    This week’s Economist/YouGov poll covers the 2024 election, views of Donald Trump and Kamala Harris, the economy, foreign policy, child tax credits, and the Kids Online Safety Act.

    11 months ago
  • Should Americans' consent be required for their data to be used to train AI models?Article

    Should Americans' consent be required for their data to be used to train AI models?

    Some Americans are concerned that their data and copyrighted material is being used to train AI models without their permission.

    about 1 year ago
  • Most American men own at least one suit, but 28% never wear oneArticle

    Most American men own at least one suit, but 28% never wear one

    44% of Americans never wear a suit, more have negative than positive feelings about wearing suits, and 45% say they wear suits less frequently now than they did 10 years ago.

    about 1 year ago
  • The share of Americans who think computers are more intelligent than people has doubled since 2022Article

    The share of Americans who think computers are more intelligent than people has doubled since 2022

    The technology that Americans who have heard of it are most likely to think will become widespread is 3D printing; this also is the technology that people who have heard of it are most likely to say would be good for society.

    about 1 year ago
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