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ArticlePrivate email use by government officials continues to raise suspicions
63% of Americans believe it’s a serious problem that Jared Kushner and Ivanka Trump used a personal email address to conduct government business
2019-04-02- Article
Michelle Obama is the world's most admired woman
Michelle Obama has supplanted Angelina Jolie as the world’s most admired woman, according to YouGov’s annual study of which public figures the people of our planet look up to.
2019-07-18 - Article
Melania remains the most popular Trump; Kushner security clearance seen as problematic
Since mid-2017 favorable assessments of First Lady Melania Trump have increased nine points
2019-03-07 - Article
Most Americans don't see the media as an enemy of the people
Most Trump voters think the media has treated the President very unfairly
2018-08-13 - Article
Immigration has become the defining issue of political parties
79% of Democrats disapprove of separating children at the border, while 54% of Republicans approve
2018-06-27 - Article
Barr and Bee: The cost of poorly-chosen words
Most Americans have heard at least something about both comic's controversial comments
2018-06-08 - Article
Democrats and independents slowly gravitating toward Ivanka Trump brand
The perception of Ivanka Trump’s clothing line by consumers of all three political affiliations is starting to converge, according to YouGov BrandIndex
2017-10-31 - Article
After one year, the most popular Trump is Melania
Unlike her husband, more Americans have a favorable opinion of the First Lady than an unfavorable one
2018-01-19 - Article
Mayo Clinic, Amazon, and Google lead brands women most proud to work for
Mayo Clinic, Amazon, and Google top YouGov BrandIndex's ranking of the brands women say they would be most proud to work for
2018-02-01
Retail & consumer
- Article
Here’s how many Americans plan to have a Christmas tree this year
Just under one in seven (15%) Americans will be bringing a real Christmas tree into their home this holiday season
about 1 hour ago - Article
The top consoles and games this 2019 holiday season, according to parents
Video games are due for a big holiday season. A YouGov survey from November 2019 shows that 40 percent of parents with children who play games expect to spend more on gaming gifts this year than they did last year.
4 days ago - Article
Ad of the Month US - Disney+
Disney+ is the fairest of them all -- at least when it comes to advertising awareness.
7 days ago - Article
As holiday shopping begins, how many parents are still in debt from last year?
A quarter of American parents are still paying off debt from last year’s holiday season.
25 days ago - Article
Them or me? Why Black Friday is (sometimes) about gifts
More than half of Americans plan to buy gifts for others over the Thanksgiving shopping weekend, according to new YouGov data. .About a quarter plan to shop on one of the two major shopping days: Black Friday (27%) or Cyber Monday (24%)
27 days ago - Article
Christmas shopping: Here’s when America really gets it done
On average, nearly a quarter (24%) of Americans do their holiday shopping in late November/early December around Black Friday and Cyber Monday, according to YouGov consumer data going back to 2015. In fact, 8 percent of Americans say they have shopped for some gifts on Black Friday and Cyber Monday.
about 1 month ago - Article
How many streaming services are Americans willing to pay for?
The Great Streaming Wars of 2020 appear to be taking shape. But is there room for all the players?
about 1 month ago - Article
Netflix again tops YouGov’s US NextGen ranking
For the second year in a row, the streaming giant has topped YouGov’s list of brands that generated the most positive Word of Mouth among US adults aged 18-34.
about 2 months ago - Article
How Walmart shoppers feel about e-cigarette bans
Several people died from vaping-related illnesses this summer leading several cities and states to issue bans on certain types of vaping-related products, such as e-cigarettes and flavored oils.
3 months ago - Article
An outlook of the cruise industry and its passengers
Research from a new YouGov report reveals a strong appetite among Americans for cruise vacations.
3 months ago