Article
Americans' favorite pizza topping is pepperoni. Their least favorite, by far: anchovies
Pepperoni has many lovers and few haters: Fewer than 1% of Americans say it's their least favorite topping.
22 days agoArticle
US Biggest Brand Movers
Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.
23 days agoArticle
Americans' opinions on semaglutide and other weight loss approaches
A recent YouGov poll explores Americans' opinions on semaglutide, an antidiabetic and weight loss drug sold under the brand names Ozempic, Wegovy, and Rybelsus that has made headlines in recent weeks.
2 months agoArticle
Which industries do Americans think should be more regulated?
Pharmaceuticals, artificial intelligence, and social media top the list of industries Americans believe should be more regulated. Cannabis is the most divisive industry polled, with roughly equal shares saying it should be more and less regulated.
3 months agoArticle
The enduring appeal of classic technology: A poll of Americans’ past and present usage
The poll finds that certain forms of digital media — such as DVDs and CDs — remain somewhat widespread, with 41% and 40% saying they currently watch or listen to them, respectively.
4 months agoArticle
Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?
Across the world, people have a cynical view of the celebration
4 months agoArticle
Americans recognize that egg prices are rising, with 67% saying the costs have increased a lot
Americans who have noticed rising costs at the grocery store point to the dairy (83%) and meat (82%) departments as the areas with the most severe hikes.
4 months agoArticle
How Democrats and Republicans view energy sources differently
The only energy source asked about that more Americans view unfavorably than favorably is coal (40% have a favorable opinion, 43% have an unfavorable one).
5 months agoArticle
Hot chocolate is Americans' favorite holiday beverage
There are a few ways to measure the United States' favorite holiday drink —and by all of them, hot chocolate dominates all other contenders.
6 months agoArticle
More than one-third of Americans say they will spend less this holiday season
As 2022 nears an end, nearly all Americans (93%) in the latest Economist/YouGov Poll say they have felt the impact of high inflation on their own life and few (18%) expect a lower rate of inflation in the next six months.
6 months agoArticle
What do Americans think about real and artificial Christmas trees?
45% of adults prefer the experience of a reusable, artificial tree, which is also perceived as better for the environment and more affordable by more Americans than say either thing about real trees.
6 months agoArticle
Would Santa be a Democrat, Republican, or Independent? Here’s what Americans think
More than half (54%) of Democrats think Santa would support Democrats, 50% of Independents think he’d back Independents, and 50% of Republicans think he'd lean Republican.
6 months agoArticle
How can brand activism impact consumer sentiment?
How can brand activism impact consumer sentiment?
6 months agoArticle
Is Christmas a ‘proper’ special occasion, or is it too commercialised?
Around a quarter of people in most Western nations surveyed think Christ’s birth is now marked more because of pressure from commercial entities
6 months agoArticle
US pet owners more likely to have been diagnosed with mental ill-health
Pet owners are much more likely than non-pet owners to have been diagnosed with depression or anxiety at some point in their lives.
7 months agoArticle
Americans' most and least favored industries
Industries involving food production and services — including the restaurant industry, the agriculture industry, and the dairy industry — are among the ones the most Americans view favorably. Viewed least favorably: the tobacco industry, the news media industry, and the cable industry.
7 months agoArticle
Global Best Brand Rankings 2022: Brazil
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
7 months agoArticle
Global Best Brand Rankings 2022: Mexico
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
7 months agoArticle
Global Best Brand Rankings 2022: Canada
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
7 months agoArticle
Global Best Brand Rankings 2022: US
The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.
7 months ago