Melania and Ivanka Trump tie in The Daily Show/YouGov poll with an overall win percentage of 57.
The Daily Show teamed up with YouGov to figure out what might happen in a fantasy scenario in which members of the Trump family were all running against one another.
A YouGov Direct poll of 1,397 registered voters who had heard about the event finds that most (62%) voters perceive today's actions as a threat to democracy.
63% of Americans believe it’s a serious problem that Jared Kushner and Ivanka Trump used a personal email address to conduct government business
Michelle Obama has supplanted Angelina Jolie as the world’s most admired woman, according to YouGov’s annual study of which public figures the people of our planet look up to.
Since mid-2017 favorable assessments of First Lady Melania Trump have increased nine points
Most Trump voters think the media has treated the President very unfairly
79% of Democrats disapprove of separating children at the border, while 54% of Republicans approve
Most Americans have heard at least something about both comic's controversial comments
But he's still not the most popular Trump
YouGov is able to identify which brands had ad campaigns that cut through that noise. A look through the data reveals a tableau that perfectly encapsulates 2020 for Americans: Our list includes a social media company, a medical company, a cleaning product, a gaming console, and a meal-delivery platform.
YouGov hosts a panel of experts to reflect on the impacts of COVID-19 and other consumer trends on the year and analyze the brands that performed best around the world.
Three-quarters of Americans that they’ve been nice this year, with only 13% say they are deserving of receiving a lump of coal from St. Nicholas.
YouGov measured consumer perceptions around key moments during the holiday season for beer brands.
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.
With the anticipated releases of major new consoles and titles launching, 2020 was always meant be an important year within the gaming and esports industries.
In the latest Economist/YouGov Poll, just 11% say this year they will be out shopping on Black Friday.
YouGov examines how our eating habits have changed this year due to COVID-19.
Xfinity, Comcast’s telecommunications subsidiary, saw the largest increase in brand health in the US this year, according to newly released rankings by YouGov.
Northeasterners were particularly likely to select fruit salad compared to Americans overall (67% vs 53%), giving it their fifth-highest spot.
Three in ten Americans (30%) say their shopping budget for this holiday season will be tighter compared to last year’s budget.
The YouGov Best Brand Rankings are based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
COVID-19 has created tumultuous marketing challenges that none of us have had to plan for before.
YouGov's annual Best Brand Rankings have been released. Find out more.
Tech and tech-enabled brands continue to dominate our 2020 rankings of the best global brands – as determined by consumers around the globe.
The Social Change Monitor reports that 16% of US consumers had purchased from a women-owned business in the preceding 30 days.
This month, California made the ambitious commitment to end the sale of new gasoline and diesel vehicles by 2035. YouGov data shows many Americans support the plan in principle. In fact, half (50%) of Americans say they would support a similar requirement in their own state, according to a poll of more than 8,000 Americans.
Among the headline-grabbing features of the new iPhone 12, consumers are most excited about the new model’s 5G capability, which was announced at a media event today.
Trader Joe’s has one of the most loyal customer bases in the country, but that allegiance has been put to the test in recent months.
Roughly three months out from the holiday season, YouGov data indicates Sony has an edge over Microsoft among console and PC gamers in terms of purchase interest for the new consoles.