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The 35th most popular and the 15th most famous social activity
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  • Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problemArticle

    Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problem

    A new YouGov survey explored how Americans feel about social media platforms and how those platforms regulate and display content. The majority of Americans are spending an average of at least an hour per day on social media.

    2025-01-31
  • Social issues: What 2024 voters want and which candidate they trustArticle

    Social issues: What 2024 voters want and which candidate they trust

    Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.

    2024-10-25
  • How much should doctors focus on the social determinants of health?Article

    How much should doctors focus on the social determinants of health?

    A large majority of Americans support the practice of social prescribing — connecting people to nonmedical activities such as dance — becoming a more regular part of American health care.

    2024-07-02
  • Socialism seen as the welfare state, not one party stateArticle

    Socialism seen as the welfare state, not one party state

    People with unfavorable opinions of socialism are more likely to say that socialism means welfare states, not collective ownership of the economy

    2016-05-04
  • AFFLUENThink: Social Media MavensArticle

    AFFLUENThink: Social Media Mavens

    As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

    2015-03-24
  • Social Conservatives in the Republican PrimaryArticle

    Social Conservatives in the Republican Primary

    The critical role of social conservatives in the Republican Party is a staple of contemporary American politics. The rise of Rick Santorum in the Republican primary contest is compelling evidence of the power of this group. Recent polling conducted by YouGovUSA/Polimetrix offers several insights into the role social conservatives play ...

    2012-02-28
  • Social confidence grows with ageArticle

    Social confidence grows with age

    Everyday social interactions don't worry most Americans, but many admit to nerves before first dates and big speeches

    2015-08-13
  • One third of millennials view socialism favorablyArticle

    One third of millennials view socialism favorably

    Younger Americans have a much better view of socialism, and worse view of capitalism, than their elders

    2015-05-11
  • Few Americans regularly use social-justice terms such as antiracism and toxic masculinityArticle

    Few Americans regularly use social-justice terms such as antiracism and toxic masculinity

    While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

    2024-11-19
  • Roughly a third of consumers globally engaged with social media ads more amid the pandemicArticle

    Roughly a third of consumers globally engaged with social media ads more amid the pandemic

    A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

    2021-03-19
  • The social voice of brands: How Americans and Brits feel about brands engaging with social issuesArticle

    The social voice of brands: How Americans and Brits feel about brands engaging with social issues

    A majority of American and British consumers believe it is at least somewhat important for brands to have a clear point of view on social issues

    2018-10-01
  • The social voice of brands: How US and UK consumers feel about brands engaging with social issuesArticle

    The social voice of brands: How US and UK consumers feel about brands engaging with social issues

    With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...

    2018-10-01
  •  Teens use these social media platforms the mostArticle

    Teens use these social media platforms the most

    A majority (85%) of Americans between 13 and 17 say they have at least one social media account.

    2019-10-25
  • The trailer for big tech documentary “The Social Dilemma” hooked viewers this weekArticle

    The trailer for big tech documentary “The Social Dilemma” hooked viewers this week

    Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.

    2020-09-11
  • Social media usage has shifted post-electionArticle

    Social media usage has shifted post-election

    New data shows that four in 10 US adults have altered their social media habits since the 2016 US presidential election

    2017-03-10
  • Americans would regulate social media’s use of personal informationArticle

    Americans would regulate social media’s use of personal information

    33% of Americans say the government should regulate how social media companies run political advertising

    2019-04-09
  • What Americans think about social media and mental healthArticle

    What Americans think about social media and mental health

    A new YouGov poll finds that 88% of Americans believe social media is at least somewhat responsible for the increase of depression among teenagers.

    2023-03-12
  • Social media overtakes television as news source for millennialsArticle

    Social media overtakes television as news source for millennials

    New data from YouGov Profiles reveals that young people now think of social media as their primary source of news

    2016-09-16
  • What Americans think about free speech and its consequencesArticle

    What Americans think about free speech and its consequences

    Americans are more likely to say the government is the biggest threat to free speech than that social media companies are.

    2025-02-09
  • Voters think social media companies have too much influence on the news people read Article

    Voters think social media companies have too much influence on the news people read

    Republicans see social media firms as biased against people on their side of the political divide

    2020-10-21
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International

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  • Most Americans support Russia sanctions; many support sanctioning countries that buy Russian oilArticle

    Most Americans support Russia sanctions; many support sanctioning countries that buy Russian oil

    There is strong support for direct sanctions against Russia, and sanctions against buyers of Russian fuel have more support than opposition, though many Americans are unsure of the details.

    4 days ago
  • Trump's slump continues, the bombing of Iran, Trump's budget, protests, and parades: June 20-23, 2025 Economist/YouGov PollArticle

    Trump's slump continues, the bombing of Iran, Trump's budget, protests, and parades: June 20-23, 2025 Economist/YouGov Poll

    This week’s Economist/YouGov poll covers Donald Trump's approval, the bombing of Iran, Trump's budget, the military parade, and the No Kings protests.

    7 days ago
  • Snap polls: More Americans oppose than support the U.S. bombing of IranArticle

    Snap polls: More Americans oppose than support the U.S. bombing of Iran

    YouGov has run multiple polls to gauge Americans' response to U.S. warplanes bombing nuclear sites in Iran on Saturday. 35% of U.S. adults approve of the bombings while 46% disapprove.

    8 days ago
  • Trump approval falls, Israel-Iran conflict, anti-ICE protests, and vaccines: June 13-16, 2025 Economist/YouGov PollArticle

    Trump approval falls, Israel-Iran conflict, anti-ICE protests, and vaccines: June 13-16, 2025 Economist/YouGov Poll

    This week’s Economist/YouGov poll covers Trump approval numbers, the Israel-Iran conflict, anti-ICE protests, and opinion of Robert F. Kennedy, Jr. and his actions

    14 days ago
  • Many Europeans and Americans think World War 3 is imminentArticle

    Many Europeans and Americans think World War 3 is imminent

    But few Europeans think they can effectively defend themselves from attack

    about 2 months ago
  • VE Day 80: European and American attitudes towards World War 2Article

    VE Day 80: European and American attitudes towards World War 2

    A new YouGov survey examines European and American attitudes towards World War 2, with an accompanying study looking at expectations for future conflicts.

    about 2 months ago
  • How YouGov's seat projection fared at the 2025 Canadian federal electionArticle

    How YouGov's seat projection fared at the 2025 Canadian federal election

    YouGov produced the first publicly available MRP in a Canadian election. Overall, we are pleased with how the model performed on three key measures.

    about 2 months ago
  • Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majorityArticle

    Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majority

    YouGov’s final update of the 2025 Canadian election MRP model suggests the Liberals the Liberals will win between 170 seats and 204 seats, with a central estimate of 185.

    2 months ago
  • Half of Canadians say that relations with the U.S. are a top issue and more Canadians trust Carney than Poilievre on tariffsArticle

    Half of Canadians say that relations with the U.S. are a top issue and more Canadians trust Carney than Poilievre on tariffs

    The top issue for Canadians is U.S.-Canada relations — followed by housing, inflation, and healthcare.

    2 months ago
  • Two-thirds of Canadians consider the U.S. to be unfriendly or an enemy and 61% say they have started boycotting American companiesArticle

    Two-thirds of Canadians consider the U.S. to be unfriendly or an enemy and 61% say they have started boycotting American companies

    Only 25% of Canadians now consider the U.S. to be an ally or friendly, down 8 percentage points from February 2025.

    3 months ago
  • Canadian Conservatives are divided on how their views would translate into U.S. politicsArticle

    Canadian Conservatives are divided on how their views would translate into U.S. politics

    Most Liberals in Canada would vote in line with U.S. Democrats while Conservatives in Canada have more mixed feelings about how they would vote.

    3 months ago
  • 60% of Republicans think the Trump administration's military leak is a very or somewhat serious problemArticle

    60% of Republicans think the Trump administration's military leak is a very or somewhat serious problem

    YouGov polling conducted the day after this information was revealed found that most Americans — 74% — say the conduct by Trump administration officials is a very or somewhat serious problem.

    3 months ago
  • Many Americans and Canadians say higher U.S. tariffs hurt both economies; half of Canadians boycott U.S. companiesArticle

    Many Americans and Canadians say higher U.S. tariffs hurt both economies; half of Canadians boycott U.S. companies

    Americans and Canadians differ sharply in their view of each country's relation to the other: Only 6% of Americans view Canada as unfriendly or an enemy, while 50% of Canadians view the U.S. this way.

    4 months ago
  • Do Americans and Canadians want California, Oregon, and Washington to join Canada?Article

    Do Americans and Canadians want California, Oregon, and Washington to join Canada?

    51% of Americans and 43% of Canadians say they oppose California, Oregon, and Washington becoming a part of Canada.

    5 months ago
  • Only 4% of Americans support U.S. expansion if it requires forceArticle

    Only 4% of Americans support U.S. expansion if it requires force

    Support for the U.S. seeking to expand its territory, even if it means using force, is very low among Democrats (3% support), Republicans (6%), and Independents (2%).

    5 months ago
  • Under what circumstances do Americans support foreign aid?Article

    Under what circumstances do Americans support foreign aid?

    Most Americans favor U.S. aid being used for disaster response, food security, counter-terrorism, and poverty relief.

    5 months ago
  • Binational poll: Most Canadians and many Americans oppose Canada joining the U.S.Article

    Binational poll: Most Canadians and many Americans oppose Canada joining the U.S.

    Nearly all Canadians (77%) strongly or somewhat oppose Canada becoming part of the U.S., while 15% of Canadians support it.

    5 months ago
  • Foreign policy: What 2024 voters want and which candidate they trustArticle

    Foreign policy: What 2024 voters want and which candidate they trust

    Roughly three-quarters of voters favor Harris plans for continuing sanctions on Russia, restricting technology exports to China, and upholding commitments to international agreements.

    8 months ago
  • Who do Britons want to win the 2024 US presidential election?Article

    Who do Britons want to win the 2024 US presidential election?

    Two-thirds of the British public back Harris, with only one in six hoping for a second Trump term

    8 months ago
  • Support in Western Europe and US for ICC to issue arrest warrants for Israeli and Hamas leadersArticle

    Support in Western Europe and US for ICC to issue arrest warrants for Israeli and Hamas leaders

    Both sides in the conflict are generally seen as having committed war crimes

    11 months ago
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