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The 35th most popular and the 15th most famous social activity
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  • Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problemArticle

    Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problem

    A new YouGov survey explored how Americans feel about social media platforms and how those platforms regulate and display content. The majority of Americans are spending an average of at least an hour per day on social media.

    2025-01-31
  • Social issues: What 2024 voters want and which candidate they trustArticle

    Social issues: What 2024 voters want and which candidate they trust

    Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.

    2024-10-25
  • How much should doctors focus on the social determinants of health?Article

    How much should doctors focus on the social determinants of health?

    A large majority of Americans support the practice of social prescribing — connecting people to nonmedical activities such as dance — becoming a more regular part of American health care.

    2024-07-02
  • Socialism seen as the welfare state, not one party stateArticle

    Socialism seen as the welfare state, not one party state

    People with unfavorable opinions of socialism are more likely to say that socialism means welfare states, not collective ownership of the economy

    2016-05-04
  • AFFLUENThink: Social Media MavensArticle

    AFFLUENThink: Social Media Mavens

    As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

    2015-03-24
  • Social Conservatives in the Republican PrimaryArticle

    Social Conservatives in the Republican Primary

    The critical role of social conservatives in the Republican Party is a staple of contemporary American politics. The rise of Rick Santorum in the Republican primary contest is compelling evidence of the power of this group. Recent polling conducted by YouGovUSA/Polimetrix offers several insights into the role social conservatives play ...

    2012-02-28
  • Social confidence grows with ageArticle

    Social confidence grows with age

    Everyday social interactions don't worry most Americans, but many admit to nerves before first dates and big speeches

    2015-08-13
  • One third of millennials view socialism favorablyArticle

    One third of millennials view socialism favorably

    Younger Americans have a much better view of socialism, and worse view of capitalism, than their elders

    2015-05-11
  • Few Americans regularly use social-justice terms such as antiracism and toxic masculinityArticle

    Few Americans regularly use social-justice terms such as antiracism and toxic masculinity

    While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

    2024-11-19
  • Roughly a third of consumers globally engaged with social media ads more amid the pandemicArticle

    Roughly a third of consumers globally engaged with social media ads more amid the pandemic

    A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

    2021-03-19
  • The social voice of brands: How Americans and Brits feel about brands engaging with social issuesArticle

    The social voice of brands: How Americans and Brits feel about brands engaging with social issues

    A majority of American and British consumers believe it is at least somewhat important for brands to have a clear point of view on social issues

    2018-10-01
  • The social voice of brands: How US and UK consumers feel about brands engaging with social issuesArticle

    The social voice of brands: How US and UK consumers feel about brands engaging with social issues

    With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...

    2018-10-01
  •  Teens use these social media platforms the mostArticle

    Teens use these social media platforms the most

    A majority (85%) of Americans between 13 and 17 say they have at least one social media account.

    2019-10-25
  • The trailer for big tech documentary “The Social Dilemma” hooked viewers this weekArticle

    The trailer for big tech documentary “The Social Dilemma” hooked viewers this week

    Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.

    2020-09-11
  • Social media usage has shifted post-electionArticle

    Social media usage has shifted post-election

    New data shows that four in 10 US adults have altered their social media habits since the 2016 US presidential election

    2017-03-10
  • Americans would regulate social media’s use of personal informationArticle

    Americans would regulate social media’s use of personal information

    33% of Americans say the government should regulate how social media companies run political advertising

    2019-04-09
  • What Americans think about social media and mental healthArticle

    What Americans think about social media and mental health

    A new YouGov poll finds that 88% of Americans believe social media is at least somewhat responsible for the increase of depression among teenagers.

    2023-03-12
  • Social media overtakes television as news source for millennialsArticle

    Social media overtakes television as news source for millennials

    New data from YouGov Profiles reveals that young people now think of social media as their primary source of news

    2016-09-16
  • What Americans think about free speech and its consequencesArticle

    What Americans think about free speech and its consequences

    Americans are more likely to say the government is the biggest threat to free speech than that social media companies are.

    2025-02-09
  • Voters think social media companies have too much influence on the news people read Article

    Voters think social media companies have too much influence on the news people read

    Republicans see social media firms as biased against people on their side of the political divide

    2020-10-21
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  • Pride in being American has fallen in the past yearArticle

    Pride in being American has fallen in the past year

    Fewer Americans describe themselves as proud to be American now than did in 2024, and more describe their fellow citizens as reactionary.

    1 day ago
  • Poll: Can Americans get around without GPS?Article

    Poll: Can Americans get around without GPS?

    Men and older Americans are more likely to say they're good at navigating than are women or younger Americans.

    20 days ago
  • Men are more likely than women to say they’re above average in sense of humor, intelligence, confidence, and self-awarenessArticle

    Men are more likely than women to say they’re above average in sense of humor, intelligence, confidence, and self-awareness

    Among 60 areas asked about in the survey, more than half of Americans rate themselves above average in 17. In 51, Americans are more likely to rate themselves above average than below average.

    about 1 month ago
  • Half of Americans say they’ve been cheated on; one-third say they've been the cheaterArticle

    Half of Americans say they’ve been cheated on; one-third say they've been the cheater

    A new YouGov survey explored which relationship experiences are most common for Americans to have had, their evaluation of their own relationships, and their opinion of polyamory.

    about 1 month ago
  • Among married women in the U.S., two-thirds changed their last name after the weddingArticle

    Among married women in the U.S., two-thirds changed their last name after the wedding

    A woman taking her husband’s last name is the approach that Americans regard most positively and that majorities of men and women say they would opt for if they were to get married today.

    about 2 months ago
  • When do Americans think life in the U.S. was great?Article

    When do Americans think life in the U.S. was great?

    While no single era earns universal praise, Americans generally view the Reagan Era, the Clinton Years, and the Postwar Baby Boom more positively than others.

    about 2 months ago
  • Americans have become more favorable toward tattoos in the past decadeArticle

    Americans have become more favorable toward tattoos in the past decade

    Americans are more likely to view tattoos favorably than a decade ago. They’re also more likely to say men or women with tattoos can be attractive and that tattoos should be considered art.

    2 months ago
  • What Americans think about the late Pope FrancisArticle

    What Americans think about the late Pope Francis

    53% of U.S. adults say Francis was a good pope, compared to only 15% of U.S. adult citizens who said Pope Benedict XVI was a good pope when he resigned in 2013.

    2 months ago
  • Crushes, cliques, and classes: What most Americans remember about high schoolArticle

    Crushes, cliques, and classes: What most Americans remember about high school

    Having a crush is the high school experience American adults are most likely (87%) to say they had, among the 50 asked about.

    3 months ago
  • Nearly half of Americans would be totally unwilling to date someone with opposing views on transgender rightsArticle

    Nearly half of Americans would be totally unwilling to date someone with opposing views on transgender rights

    43% would be not at all willing to date someone who had opposing views on Donald Trump. Many say the same for the Capitol attack (39%), DEI (37%), abortion (37%), and gender roles (37%).

    3 months ago
  • Most Americans have cried in their car — and more on the who, what, where, when, and why of U.S. tearsArticle

    Most Americans have cried in their car — and more on the who, what, where, when, and why of U.S. tears

    Women are more likely than men to have cried in many places, and are far more likely to say they’ve cried within the last day.

    3 months ago
  • Speaking their mind or listening well? How Americans prefer to make conversationArticle

    Speaking their mind or listening well? How Americans prefer to make conversation

    Men are more likely to value being accurate and funny; women prioritize being empathetic and polite.

    3 months ago
  • Most Americans have lived in a household with a gunArticle

    Most Americans have lived in a household with a gun

    Americans who live in rural areas are especially likely to have personal experiences with guns, to be gun owners, and to believe that the average American can be trusted with guns.

    3 months ago
  • Half of Democrats and 2% of Republicans say 2025 has been a terrible year for the countryArticle

    Half of Democrats and 2% of Republicans say 2025 has been a terrible year for the country

    Americans are about evenly split between positive and negative views about the year so far for the country. Democrats are far more likely than Republicans to say 2025 has been a terrible year for the U.S.

    4 months ago
  • What Americans believe about love and relationshipsArticle

    What Americans believe about love and relationships

    People with a higher self-rated relationship quality are more likely to believe that "you just know when it’s the right person."

    5 months ago
  • What do Americans think are the keys to a successful relationship?Article

    What do Americans think are the keys to a successful relationship?

    Out of more than 30 factors, the largest shares of Americans deem as very important trust, honesty, respect, open communication, and friendship (83%).

    5 months ago
  • Half of Americans have a spare bedroom. What are they using them for?Article

    Half of Americans have a spare bedroom. What are they using them for?

    51% of Americans have in their homes at least one unoccupied bedroom. A new YouGov survey explored which demographics are more likely to have one or more spare bedrooms and what the rooms are being used for.

    5 months ago
  • What Americans think about home DNA tests and their potential usesArticle

    What Americans think about home DNA tests and their potential uses

    A new YouGov survey examines how Americans are feeling about consumer DNA tests. About one in five Americans have ever taken one of these tests, and many have found surprising information about their family history as a result.

    5 months ago
  • Most Americans watch TV during dinner; 41% talk to the people they’re withArticle

    Most Americans watch TV during dinner; 41% talk to the people they’re with

    A new YouGov survey explores which meal — breakfast, lunch, or dinner — Americans like the most, when they eat their meals, who they eat with, their most-loved and most-hated parts of meal preparation and what they’re doing while they eat.

    5 months ago
  • How often do Americans go on dates? Not as often as they’d likeArticle

    How often do Americans go on dates? Not as often as they’d like

    First-date behaviors generally unacceptable include being dismissive to service staff, criticizing the other person's order, and frequently looking at your phone.

    5 months ago
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