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The 35th most popular and the 15th most famous social activity
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  • Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problemArticle

    Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problem

    A new YouGov survey explored how Americans feel about social media platforms and how those platforms regulate and display content. The majority of Americans are spending an average of at least an hour per day on social media.

    2025-01-31
  • Social issues: What 2024 voters want and which candidate they trustArticle

    Social issues: What 2024 voters want and which candidate they trust

    Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.

    2024-10-25
  • How much should doctors focus on the social determinants of health?Article

    How much should doctors focus on the social determinants of health?

    A large majority of Americans support the practice of social prescribing — connecting people to nonmedical activities such as dance — becoming a more regular part of American health care.

    2024-07-02
  • Socialism seen as the welfare state, not one party stateArticle

    Socialism seen as the welfare state, not one party state

    People with unfavorable opinions of socialism are more likely to say that socialism means welfare states, not collective ownership of the economy

    2016-05-04
  • AFFLUENThink: Social Media MavensArticle

    AFFLUENThink: Social Media Mavens

    As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

    2015-03-24
  • Social Conservatives in the Republican PrimaryArticle

    Social Conservatives in the Republican Primary

    The critical role of social conservatives in the Republican Party is a staple of contemporary American politics. The rise of Rick Santorum in the Republican primary contest is compelling evidence of the power of this group. Recent polling conducted by YouGovUSA/Polimetrix offers several insights into the role social conservatives play ...

    2012-02-28
  • Social confidence grows with ageArticle

    Social confidence grows with age

    Everyday social interactions don't worry most Americans, but many admit to nerves before first dates and big speeches

    2015-08-13
  • One third of millennials view socialism favorablyArticle

    One third of millennials view socialism favorably

    Younger Americans have a much better view of socialism, and worse view of capitalism, than their elders

    2015-05-11
  • Few Americans regularly use social-justice terms such as antiracism and toxic masculinityArticle

    Few Americans regularly use social-justice terms such as antiracism and toxic masculinity

    While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

    2024-11-19
  • Roughly a third of consumers globally engaged with social media ads more amid the pandemicArticle

    Roughly a third of consumers globally engaged with social media ads more amid the pandemic

    A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

    2021-03-19
  • The social voice of brands: How Americans and Brits feel about brands engaging with social issuesArticle

    The social voice of brands: How Americans and Brits feel about brands engaging with social issues

    A majority of American and British consumers believe it is at least somewhat important for brands to have a clear point of view on social issues

    2018-10-01
  • The social voice of brands: How US and UK consumers feel about brands engaging with social issuesArticle

    The social voice of brands: How US and UK consumers feel about brands engaging with social issues

    With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...

    2018-10-01
  •  Teens use these social media platforms the mostArticle

    Teens use these social media platforms the most

    A majority (85%) of Americans between 13 and 17 say they have at least one social media account.

    2019-10-25
  • The trailer for big tech documentary “The Social Dilemma” hooked viewers this weekArticle

    The trailer for big tech documentary “The Social Dilemma” hooked viewers this week

    Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.

    2020-09-11
  • Social media usage has shifted post-electionArticle

    Social media usage has shifted post-election

    New data shows that four in 10 US adults have altered their social media habits since the 2016 US presidential election

    2017-03-10
  • Americans would regulate social media’s use of personal informationArticle

    Americans would regulate social media’s use of personal information

    33% of Americans say the government should regulate how social media companies run political advertising

    2019-04-09
  • What Americans think about social media and mental healthArticle

    What Americans think about social media and mental health

    A new YouGov poll finds that 88% of Americans believe social media is at least somewhat responsible for the increase of depression among teenagers.

    2023-03-12
  • Social media overtakes television as news source for millennialsArticle

    Social media overtakes television as news source for millennials

    New data from YouGov Profiles reveals that young people now think of social media as their primary source of news

    2016-09-16
  • What Americans think about free speech and its consequencesArticle

    What Americans think about free speech and its consequences

    Americans are more likely to say the government is the biggest threat to free speech than that social media companies are.

    2025-02-09
  • Voters think social media companies have too much influence on the news people read Article

    Voters think social media companies have too much influence on the news people read

    Republicans see social media firms as biased against people on their side of the political divide

    2020-10-21
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  • Violent, dark, and dirty: What Americans think about the Middle AgesArticle

    Violent, dark, and dirty: What Americans think about the Middle Ages

    Americans have favorable views of chivalry and castles, but not the Crusades or the Inquisition

    3 months ago
  • Half of Americans say people with disabilities are underrepresented on TV and in filmArticle

    Half of Americans say people with disabilities are underrepresented on TV and in film

    55% of Americans say it’s very or somewhat important that film and TV characters are representative of the overall population, including 21% who say it is very important.

    4 months ago
  • 'Wicked' is the Best Picture nominee that Americans are likeliest to think will win and should win the OscarArticle

    'Wicked' is the Best Picture nominee that Americans are likeliest to think will win and should win the Oscar

    "Wicked" is the top Best Picture pick but it's a divided field with a majority who aren't sure which film should win. And most Americans don't remember which film won last year's Best Picture award.

    4 months ago
  • What Americans believe about love and relationshipsArticle

    What Americans believe about love and relationships

    People with a higher self-rated relationship quality are more likely to believe that "you just know when it’s the right person."

    5 months ago
  • What do Americans think are the keys to a successful relationship?Article

    What do Americans think are the keys to a successful relationship?

    Out of more than 30 factors, the largest shares of Americans deem as very important trust, honesty, respect, open communication, and friendship (83%).

    5 months ago
  • How often do Americans go on dates? Not as often as they’d likeArticle

    How often do Americans go on dates? Not as often as they’d like

    First-date behaviors generally unacceptable include being dismissive to service staff, criticizing the other person's order, and frequently looking at your phone.

    5 months ago
  • The share of Americans who think there is a war on Christmas has fallen sharply since 2022Article

    The share of Americans who think there is a war on Christmas has fallen sharply since 2022

    The share of Americans who agree there is a war on Christmas in the United States has fallen since December 2022, to 23% from 39%.

    7 months ago
  • What are Americans' favorite dinosaurs?Article

    What are Americans' favorite dinosaurs?

    T-Rex is Americans' most popular dinosaur, but 41% of Americans say they don't have a favorite.

    7 months ago
  • Which celebrities do Americans think have been covered unfairly by the media?Article

    Which celebrities do Americans think have been covered unfairly by the media?

    A new YouGov survey explored how Americans perceive media coverage of 16 celebrities — including former child stars such as Britney Spears and Lindsay Lohan — and whether they feel celebrity coverage has gotten more or less fair in the past 20 years.

    7 months ago
  • No talking and no texting: Americans' rules for movie theater etiquetteArticle

    No talking and no texting: Americans' rules for movie theater etiquette

    Our latest survey finds mixed opinions on texting and public displays of affection, but overwhelming agreement that loud talking and spoiling plot points are unacceptable.

    7 months ago
  • How Americans think fictional characters would vote in 2024Article

    How Americans think fictional characters would vote in 2024

    A new survey asked Americans to consider how more than 50 fictional characters from film, TV, and literature would vote in the 2024 presidential election.

    8 months ago
  • YouGov acquires YabbleArticle

    YouGov acquires Yabble

    YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

    9 months ago
  • The election, war, the economy, and Sean 'Diddy' Combs: September 21 - 24, 2024 Economist/YouGov PollArticle

    The election, war, the economy, and Sean 'Diddy' Combs: September 21 - 24, 2024 Economist/YouGov Poll

    This week’s Economist/YouGov poll covers the presidential election, the candidates' foreign policy credentials, conflict in Ukraine and the Middle East, the interest-rate cut, and Sean 'Diddy' Combs.

    9 months ago
  • What Americans think about the Roman EmpireArticle

    What Americans think about the Roman Empire

    Most Americans say they know at least a little about the Roman Empire, and a majority view ancient Rome favorably.

    10 months ago
  • In 2024, what’s the most popular Taylor Swift album among her American fans?Article

    In 2024, what’s the most popular Taylor Swift album among her American fans?

    Swifties name Taylor Swift’s “1989” as their favorite album by the singer. The poll also provides a look at the impact Swift could have on the presidential election if she were to endorse a candidate.

    10 months ago
  • True crime: How does the genre affect Americans?Article

    True crime: How does the genre affect Americans?

    57% of Americans say they consume true-crime content. Popularity is high in just about all demographic groups.

    11 months ago
  • How many Americans play and follow chessArticle

    How many Americans play and follow chess

    Around one in five Americans (21%) play chess at least occasionally, while 43% of U.S. adult citizens who don't know how to play.

    about 1 year ago
  • Who watches late-night comedy?Article

    Who watches late-night comedy?

    Half of Republicans say that late-night comedy shows focus too much on politics. In contrast, only 14% of Democrats do.

    about 1 year ago
  • Most wine drinkers don’t think they could tell the difference between a $10 bottle and a $100 oneArticle

    Most wine drinkers don’t think they could tell the difference between a $10 bottle and a $100 one

    When it comes to choosing a bottle, cost is the most important factor for many wine drinkers.

    over 1 year ago
  • For most film fans, the 2024 Oscars are about 'Oppenheimer' and 'Barbie'Article

    For most film fans, the 2024 Oscars are about 'Oppenheimer' and 'Barbie'

    Around 27% of Americans say they'll watch some or all of the 2024 Academy Awards on Sunday, March 10. Most of those who do watch say they'll be rooting for either "Oppenheimer" or "Barbie" — two of the biggest movies released last year.

    over 1 year ago
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