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The 35th most popular and the 15th most famous social activity
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  • Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problemArticle

    Democrats are twice as likely as Republicans to say misinformation on social media is a very serious problem

    A new YouGov survey explored how Americans feel about social media platforms and how those platforms regulate and display content. The majority of Americans are spending an average of at least an hour per day on social media.

    2025-01-31
  • Social issues: What 2024 voters want and which candidate they trustArticle

    Social issues: What 2024 voters want and which candidate they trust

    Harris' supporters are far more likely than Trump's to emphasize social issues — both overall and, in particular, abortion and birth control access.

    2024-10-25
  • How much should doctors focus on the social determinants of health?Article

    How much should doctors focus on the social determinants of health?

    A large majority of Americans support the practice of social prescribing — connecting people to nonmedical activities such as dance — becoming a more regular part of American health care.

    2024-07-02
  • Socialism seen as the welfare state, not one party stateArticle

    Socialism seen as the welfare state, not one party state

    People with unfavorable opinions of socialism are more likely to say that socialism means welfare states, not collective ownership of the economy

    2016-05-04
  • AFFLUENThink: Social Media MavensArticle

    AFFLUENThink: Social Media Mavens

    As a savvy luxury marketer, developing and executing a strategy to harness the power of social media is part of your day-to-day remit. Of increasing importance, though, is engaging individuals who wield significant influence on the behaviors of their extensive social networks.

    2015-03-24
  • Social Conservatives in the Republican PrimaryArticle

    Social Conservatives in the Republican Primary

    The critical role of social conservatives in the Republican Party is a staple of contemporary American politics. The rise of Rick Santorum in the Republican primary contest is compelling evidence of the power of this group. Recent polling conducted by YouGovUSA/Polimetrix offers several insights into the role social conservatives play ...

    2012-02-28
  • Social confidence grows with ageArticle

    Social confidence grows with age

    Everyday social interactions don't worry most Americans, but many admit to nerves before first dates and big speeches

    2015-08-13
  • One third of millennials view socialism favorablyArticle

    One third of millennials view socialism favorably

    Younger Americans have a much better view of socialism, and worse view of capitalism, than their elders

    2015-05-11
  • Few Americans regularly use social-justice terms such as antiracism and toxic masculinityArticle

    Few Americans regularly use social-justice terms such as antiracism and toxic masculinity

    While majorities of Americans are familiar with most of the terms asked about, very few say they use them regularly, including Democrats and Republicans — though more Democrats do.

    2024-11-19
  • Roughly a third of consumers globally engaged with social media ads more amid the pandemicArticle

    Roughly a third of consumers globally engaged with social media ads more amid the pandemic

    A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

    2021-03-19
  • The social voice of brands: How Americans and Brits feel about brands engaging with social issuesArticle

    The social voice of brands: How Americans and Brits feel about brands engaging with social issues

    A majority of American and British consumers believe it is at least somewhat important for brands to have a clear point of view on social issues

    2018-10-01
  • The social voice of brands: How US and UK consumers feel about brands engaging with social issuesArticle

    The social voice of brands: How US and UK consumers feel about brands engaging with social issues

    With many Americans polarized around social and political issues, it's important for brands who choose to take a stand to understand the associated risks – and possible reward...

    2018-10-01
  •  Teens use these social media platforms the mostArticle

    Teens use these social media platforms the most

    A majority (85%) of Americans between 13 and 17 say they have at least one social media account.

    2019-10-25
  • The trailer for big tech documentary “The Social Dilemma” hooked viewers this weekArticle

    The trailer for big tech documentary “The Social Dilemma” hooked viewers this week

    Netflix nabbed the most effective and most popular trailer this week with “The Social Dilemma,” a powerful documentary about the dangerous impact of social networking on mankind.

    2020-09-11
  • Social media usage has shifted post-electionArticle

    Social media usage has shifted post-election

    New data shows that four in 10 US adults have altered their social media habits since the 2016 US presidential election

    2017-03-10
  • Americans would regulate social media’s use of personal informationArticle

    Americans would regulate social media’s use of personal information

    33% of Americans say the government should regulate how social media companies run political advertising

    2019-04-09
  • What Americans think about social media and mental healthArticle

    What Americans think about social media and mental health

    A new YouGov poll finds that 88% of Americans believe social media is at least somewhat responsible for the increase of depression among teenagers.

    2023-03-12
  • Social media overtakes television as news source for millennialsArticle

    Social media overtakes television as news source for millennials

    New data from YouGov Profiles reveals that young people now think of social media as their primary source of news

    2016-09-16
  • What Americans think about free speech and its consequencesArticle

    What Americans think about free speech and its consequences

    Americans are more likely to say the government is the biggest threat to free speech than that social media companies are.

    2025-02-09
  • Voters think social media companies have too much influence on the news people read Article

    Voters think social media companies have too much influence on the news people read

    Republicans see social media firms as biased against people on their side of the political divide

    2020-10-21
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  • Who would Americans like to see on their money?Article

    Who would Americans like to see on their money?

    Many Americans would support putting Theodore Roosevelt, Martin Luther King, Jr., or Harriet Tubman on U.S. currency.

    3 months ago
  • Majorities of Democrats and Republicans agree that the middle class pays too much in taxesArticle

    Majorities of Democrats and Republicans agree that the middle class pays too much in taxes

    About two-thirds of Americans believe the wealthy pay too little in taxes. Very few say the same about the middle class or the poor.

    3 months ago
  • How often do Americans eat leafy greens, and which ones do they think are the best?Article

    How often do Americans eat leafy greens, and which ones do they think are the best?

    Twice as many Americans prefer spinach rather than kale for nutrition, and spinach beats kale for taste in a rout.

    12 months ago
  • Most American men own at least one suit, but 28% never wear oneArticle

    Most American men own at least one suit, but 28% never wear one

    44% of Americans never wear a suit, more have negative than positive feelings about wearing suits, and 45% say they wear suits less frequently now than they did 10 years ago.

    about 1 year ago
  • The share of Americans who think computers are more intelligent than people has doubled since 2022Article

    The share of Americans who think computers are more intelligent than people has doubled since 2022

    The technology that Americans who have heard of it are most likely to think will become widespread is 3D printing; this also is the technology that people who have heard of it are most likely to say would be good for society.

    about 1 year ago
  • Explaining the partisan gap in support for student loan forgivenessArticle

    Explaining the partisan gap in support for student loan forgiveness

    While self-interest may play a role in shaping partisan attitudes toward debt cancellation, these attitudes are likely rooted in deeper ideological differences.

    about 1 year ago
  • Americans’ top skin concerns and how much they’d spend to treat themArticle

    Americans’ top skin concerns and how much they’d spend to treat them

    Women are more likely than men to have a consistent skin-care routine, to use a wide variety of products at least daily, and to be willing to spend more on products.

    about 1 year ago
  • The unwritten rules of eating out: What Americans think about restaurant etiquetteArticle

    The unwritten rules of eating out: What Americans think about restaurant etiquette

    Some of the most divisive customer behaviors are asking to taste a bottle of wine before purchasing it, asking for multiple modifications to a menu item, and leaving no tip after receiving bad service.

    about 1 year ago
  • Ranking the fashion trends Americans love and hateArticle

    Ranking the fashion trends Americans love and hate

    Topping the list of trends that Americans are most likely to have a positive opinion of are two of the most casual items on the list: flannel shirts and graphic tees. Other highly rated items are dressier, including miniskirts and maxi skirts.

    over 1 year ago
  • How common are your kitchen utensils?Article

    How common are your kitchen utensils?

    Most American kitchens have measuring cups and can openers, but tools such as zesters and mandolins are more likely to only be owned by dedicated cooks.

    over 1 year ago
  • American women describe their experiences with brasArticle

    American women describe their experiences with bras

    Eight in 10 women say they wear one most days, though far fewer do so when relaxing alone at home. And a majority say they are more comfortable when they are braless than when they are wearing a bra.

    over 1 year ago
  • Americans with higher incomes are more likely to have straight, white teethArticle

    Americans with higher incomes are more likely to have straight, white teeth

    A new YouGov survey finds that a person’s teeth can have a significant impact on their self-confidence, and that Americans with higher family incomes are particularly likely to have straight, white teeth.

    over 1 year ago
  • How do Americans feel about ticket-price transparency for airline flights?Article

    How do Americans feel about ticket-price transparency for airline flights?

    About one-quarter (28%) of U.S. adult citizens end up paying more than initially quoted for their online flight tickets always or most of the time, while another 16% sometimes pay more than the initial price.

    over 1 year ago
  • How question style can influence survey responses: the effect of multiple-selectArticle

    How question style can influence survey responses: the effect of multiple-select

    When YouGov surveys Americans, we aim to ask questions that accurately measure their beliefs, expectations, and behaviors. How we ask these questions can affect how survey takers respond.

    almost 2 years ago
  • Two-thirds of Americans say it’s difficult to find affordable housing in their areaArticle

    Two-thirds of Americans say it’s difficult to find affordable housing in their area

    Many Americans are paying a lot for housing, worrying about housing costs, and having trouble finding affordable housing in their areas.

    almost 2 years ago
  • Who are you supposed to tip in 2023? Here’s what Americans and Europeans sayArticle

    Who are you supposed to tip in 2023? Here’s what Americans and Europeans say

    Americans and Germans rank at the top of the tipping tables across all nine of the services we asked about.

    about 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • Americans' favorite pizza topping is pepperoni. Their least favorite, by far: anchoviesArticle

    Americans' favorite pizza topping is pepperoni. Their least favorite, by far: anchovies

    Pepperoni has many lovers and few haters: Fewer than 1% of Americans say it's their least favorite topping.

    about 2 years ago
  • US Biggest Brand MoversArticle

    US Biggest Brand Movers

    Using the powerful YouGov BrandIndex, the top 10 biggest brand movers are determined across 13 metrics within media consumption, brand health, and purchase intent.

    about 2 years ago
  • Americans' opinions on semaglutide and other weight loss approachesArticle

    Americans' opinions on semaglutide and other weight loss approaches

    A recent YouGov poll explores Americans' opinions on semaglutide, an antidiabetic and weight loss drug sold under the brand names Ozempic, Wegovy, and Rybelsus that has made headlines in recent weeks.

    about 2 years ago
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